One of the most known marketing tools is the ‘marketing mix’ often called ‘the 4Ps’. Coined by Edmund Jerome McCarthy and made popular by Philip Kotler’s Marketing textbooks this concept has gained immense popularity ever since the 1960s. The basic proposition is that any product or brand’s offer is...
In His sermon on the mountain side, Jesus used two metaphors to describe what His disciples should be like – salt and light. Salt in the right amount would bring taste and flavor to food; it can also be used to clean wounds or as a scouring...
I frequently hear the statement that because I am a Christian I am denied my promotion. In my experience that statement is generally not true, though it is true that we do face difficulties because of our honesty, refusal to say lies and refusal to be involved in...
A quote from the March 1989 issue of the National Council of Churches Review will introduce us to the present day application to Christians in a very pressurisingly secular world. In an article reproduced from the Lutheran Literature Society for the Chinese Bulletin and written by Charlotte M Gronseth,...
India is in the middle of a phenomenal economic growth. We are the 2nd fastest growing economy in the world and in the foreseeable future could be one of the largest economies on this planet. We are also witnessing drastic changes in lifestyle where a basically conservative society...
(A prize-winning article in Communication Workshop 2014) India truly is a diverse nation. It boasts about unity in diversity but the stark realities beg to differ. On one hand we have long lines of obese people waiting for bariatric surgeries to curb food cravings. On the other,...
The heart is deceitful above all things and beyond cure. Who can understand it? I the Lord search the heart and examine the mind, to reward each person according to their conduct, according to what their deeds deserve. Jer. 17:9-10 In a world that is driven...
Dec 9, 2013 Any idea how it feels like being on a voyage where you haven’t seen a glimpse of land or even a single ship for weeks together? There is water, 360 degrees around. No sign of any thing, either floating or flying around, not even...